2 Min Read Ideas to help you create ads that stand out from the crowd this festive season.
Author: Anthony Lim
Are you DTC? An in-depth look at e-commerce’s biggest paradigm shift: Direct-to-Consumer
6 Min Read Going direct-to-consumer may seem impossible, but it’s not. Here’s everything you need to know about the industry and how to scale without shooting yourself in the foot.
The 6 Deadly Sins of e-Commerce Advertising
5 Min Read Advertising in a rapidly expanding industry can be a daunting task for e-commerce businesses. You would not want to commit these six deadly sins of e-commerce advertising.
Essential Tools for Surviving the Black Friday e-Commerce Onslaught
4 Min Read Do you have what it takes to survive the Black Friday e-commerce onslaught? If not, this guide aims to remedy that.
How to Stand Out in Mobile Gaming as an Indie Developer
3 Min Read The indie developer’s guide to surviving the war for attention in the mobile gaming arena.
How to Create Video App Ads that Get Mobile Users’ Attention
7 Min Read Opportunity is growing in the mobile arena, but together with it, so does competition for users’ attention. How do you cut through all the noise?
Maximise your Ad Performance with this A/B Testing Cheatsheet
< 1 min read Advertising is a numbers game. If you’re not A/B testing, you’re missing out on valuable insights into how well your ads are doing. Follow these tips to get the most out of your A/B testing.
6 Guerilla Tactics to Acquire and Retain More Mobile App Users
5 Min Read Have your app install numbers started to stall? You may want to try out these six unconventional methods to improve your user acquisition and retention.