Facebook Case Study: Hubble achieves their Vision of Campaign Success with Creative Optimization

“Creadits gives us the ability to have constant iteration in a short period of time and to try new ideas without delay. As a result, we could sustain interest in our target audience and ensure a continuous stream of traffic to our website.”

– Dan Rosen, Creative Director, Hubble

Background

Over 30 million people in the U.S. wear contact lenses, yet less than one-third of them use the most hygienic and healthy option available – daily disposable lenses. Co-founded by Ben Cogan and Jesse Horwitz in 2016, Hubble is a subscription service for daily contact lenses at just $30 a month. Hubble aims to make daily lenses affordable for their tens of thousands of subscribers so they don’t have to choose between their health and their wallet. 

Goals

To drive more web traffic and subscriptions, while sustaining a low CPA from Facebook advertising.

Challenges

To ensure their Facebook ads continue to draw in new subscribers and not suffer from ad fatigue, Hubble needed a constant supply of fresh ideas and creatives. This proved to be a challenge as they did not have the necessary resources to produce and experiment within a short period of time.

 

Solutions

Fast and Scalable Creative Production

Creadits’ global network of designers was on hand to meet Hubble’s needs,  delivering new creatives within just 48 to 72 hours of a brief. Other than increasing overall volume, the diverse backgrounds and experiences of Creadits’ designers translated to a wider variety of messages and styles across creatives.

Constant Creative Management

Underperforming ads were immediately swapped out for new ones, and Creadits’ designers were prompted to produce more ads whenever a creative performance drop was detected.

On the other hand, Hubble was also able to use successful ad creatives as a reference for Creadits’ designers to produce more variations quickly. This served to amplify and sustain the effectiveness of their campaigns.

Results

– 21.5% increase in new subscriptions per week

– Sustained low CPA from Facebook ad campaigns

– Over 150 ad creatives submitted within first month

– Increased number of video creatives, resulting in better overall ad performance