Facebook Case Study: Vivint Secures Better Results from Creative Testing

23rd July 2019

2 Min Read

“Creative volume and speed are crucial for a successful digital display campaign. Creadits is a great solution for any company looking to optimize their creative strategy test on a frequent cadence.”

 

– Jacqueline Kohler, Digital Marketing Analyst, Vivint Smart Home

Background

Vivint Smart Home is one of the world’s biggest and most successful smart home businesses, with more than one million customers throughout the United States and Canada. Offering a wide range of products and services including home security, energy management, home automation, local cloud storage, and high-speed Internet solutions, Vivint wants to redefine the home experience and simplify life for its customers.

Goals

To reduce cost per acquisition, as well as improve the speed and efficiency of ad creation and testing.

Challenges

As a growing company, Vivint Smart Home decided to embark on a Facebook display advertising campaign to expand their reach to more potential customers. Cost per acquisition had began to rise over time, but it was difficult for Vivint to optimize for better performance given the limited resources they had to produce and test ad creatives.

Solutions

Scalable Creative Production

Vivint Smart Home could tap upon the talents of the designers in Creadits’ global network to provide them with a high volume of quality creatives. Having an increased supply of creatives enabled Vivint to conduct more vigorous testing and optimize their ads for the best possible performance more efficiently.

Fast Creative Turnaround

In just 72 hours from the submission of a brief, Vivint started to receive a stream of new creatives from Creadits’ designers. This quick turnaround meant that less time was wasted between each round of testing, and Vivint could increase the frequency of their tests to identify effective ads faster than before.

Results

• 33% reduction in time between rounds of creative testing
• 75% increase in creative volume per round of testing