25th July 2019
5 Min Read
When it comes to finding an ad creative design service for your business, you have a wide range of options. There are plenty of well-known graphic design marketplaces that can help you with your digital marketing needs for Facebook and Google Display Network alike. Businesses get to benefit from having awesome, skilled designers work on their creatives and come up with compelling ads that have an impact on their audience without having to keep a design team on staff. These creative platforms make it easy to create ads on an as-needed basis. Each of the platforms works a little differently, so you might be wondering which one is best for your particular needs. Here’s a breakdown of the different features you should be on the lookout for and how some of the major services compare.
Interface
The interface is one of the first things you should concern yourself with when choosing an ad design service. Basically, this is just an overview of how the platform works and how easy it is to use. You, or someone on your team, will be the one working on the platform, so you want to make sure you have a good understanding of how it works and that you find it easy to navigate. Some sites are great for one-off jobs, while others make it easier to develop a relationship with a designer and conduct ongoing work. Some are great for posting jobs, while others let you search through designers to find one that you are interested in. It’s important to find a platform with an interface that you feel comfortable using.
Pricing Structure
Each platform has a different pricing structure, so you want to think about what kind of budget you’re working with before you get started. Depending on what you’re looking for, you can choose a platform that offers pay-as-you-go rates, where you might end up paying $5 to $1,000 for a single ad or a series of ads, or subscription services that offer unlimited production for a set amount each month. There are also platforms that allow designers to bid on a project laid out by your team, and then you can choose an offer if any of them appeal to you.
Designers
Some platforms link you up with a single designer at a time so that you can interact with them and work on a design plan together. Others will have you submit a job that gets claimed by a designer or a team of designers, while still others will have a variety of designers available for you to choose from at any given point. It’s a good idea to look through some of the existing work on the site and to get a sense of what kind of designer you would like to work with so that, if you’re able to, you can choose one whose portfolio is aligned with the type of work you’re looking for.
Major Online Ad Design Services
Here are the basics on some of the major graphic design services:
Fiverr
Fiverr offers freelance design services, including logos, social media, website design, branding, etc. You can enter your timeline, budget and design preferences, then check out the gallery of designs before you order.
Interface: The interface makes it easy to limit the amount you are spending by choosing designers and projects that are within your desired price range. You can also easily filter designers by industry.
Pricing: There is a wide range of pricing options available on Fiverr, which makes it appealing for companies with both small and large budgets. You can find a simple and quick job for pretty much anything and jobs range from $5 up to $1,000.
Designers: With Fiverr, you kind of get what you pay for – the more experienced designers are going to charge higher rates. But even when you’re paying top dollar, it’s still important to look at the history, feedback and ratings of the designers before you choose them.
99designs
99designs is one of the most popular online design marketplaces.
Interface: Their interface is easy to navigate, and they provide users with a walkthrough on how to fill out a design brief. You enter all the details of what you are looking for in an asset and then launch a contest by hosting your request on the site for designers to start working on. You might get 30 entries or 60 entries depending on who your project appeals to and how much you are paying. After submissions are in, you have 7 days to choose the one you like best.
Pricing: It’s more expensive than other sites but often ends up being work of much higher quality. Packages start at $299 and run up to $1299. For the low-end package, you can expect to receive about 30 designs to look through while the high-end should return more like 60.
Designers: 99designs offers a full range of design services and have a slew of awesome designers to choose from. Hundreds of thousands of designers from all over the world see what you’re looking for and have the opportunity to submit designs for your approval. You get to review them and rate them and then pick your favorite design.
Upwork
Upwork is also a very well-known online marketplace of freelance designers.
Interface: Their interface lets you easily hop on and post a job to let them know what your project requires. They match you up with freelancers that can meet your needs and you get a chance to review proposals and interview designers before you start working with them. The platform is easy to use and lets you upload files, chat with your designers and collaborate during the course of the projects.
Designers: They have so many designers on their site that they can manage pretty much any job across any industry you can think of.
Pricing: Pricing is totally up to you. You and the designer you are working with can agree on a fee depending on your budget. You pay your designers through Upwork’s platform and have the option of continuing to work with them over time if you’re happy with their work.
ReFUEL4
ReFUEL4 is the world’s leading creative platform, with eBay, Spotify and PayPal among its impressive roster of clients.
Interface: ReFUEL4’s platform was designed with advertisers in mind and allows you to easily submit your request for ad creatives in the matter of minutes. Integration with major advertising networks such as Facebook and Google Display Network also makes it possible for you to manage and monitor all your ad campaigns from one place.
Designers: You can count on a reliable network of over 10,000 designers globally to deliver quality ad creatives within 24-72 hours. Localization is no problem given their diverse backgrounds.
Pricing: For a monthly fee, you get an unlimited number of quality image and video creatives, analyzed by AI to predict performance so you won’t waste your budget on underperforming ads.
Book a free demo with our team to find out if ReFUEL4 is the right fit for your advertising needs!
