Love it or hate it, advertising is as much a science as it is an art. Although the quality of your creatives play an important role in your digital campaigns, the fact remains that without A/B testing, your creative team’s all-nighters would have been as useful as a wind-powered fan.
A/B testing is to advertisers what Google Maps is to a tourist in a foreign country. You’d probably do fine without it, but you’d be wasting a lot of time and money trying to get around. By testing your ads, you get a clear indication of where they are in terms of performance.
This, in turn, enables you to identify your better-performing ads so you can produce more quality creatives that actually work and get rid of the ones that push people to install ad blockers. With that said, how exactly do you go about conducting an A/B test that doesn’t give you rubbish numbers? Try implementing these tips to get the most out of your ads for your digital campaigns.
