Japan consistently ranks among the “Big Spenders” of the App Economy, accounting for nearly a third of global app revenues in 2019. An estimate of 11 million feature phone users will move to smartphones in 2020. Thus, potential for revenue is high in Japan, and mobile is set to grow further.
The Japanese gamer has many unique characteristics. It is important to familiarise with this audience to deliver personalised and effective messaging in your ad creative.
Download our guide Localising Creative For The Japanese Market 2020 to better understand the Japanese mobile gaming landscape, and to learn how to culturally contextualise your ad creatives for effective performance.
Localising Creative For The Japanese Market is based off analysis of evolving trends, with data provided from our partners at Google and our Japanese design hub.
Highlights of the insights included in our guide:
App data included is backed by various reports from Statista, AdColony, Liftoff and AppAnnie to give our readers better context into the overall gaming landscape.
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